March , 2024

WHITE IS THE NEW YELLOW A COLOUR CHANGE FOR THE KÄRCHER INDOOR SEGMENT AND THE LAUNCH OF THE KÄRCHER "SIGNATURE LINE"

March 7, 2024| Posted in Cleaning Machines, Vacuum Cleaners| Nicheliving| 565

White is the new yellow

From January 2024, all Kärcher's indoor products will appear in the white design as standard. The reason: while bright colours may be a popular choice for gardening and outdoor equipment, many consumers prefer white appliances for indoors. These are the findings of market studies commissioned by the company. White vacuum cleaners, steam cleaners or Window Vacs blend subtly into the home environment. That's why the cleaning technology provider is changing its colour scheme to make the indoor range more attractive and more customer-friendly.