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Privacy and Cookie Policy

Purpose Of This Policy
As a loyal shopper, Niche Living (PTY) Ltd respects your privacy and will handle your personal information with care. This privacy policy explains how we collect data and sets forth the way Niche Living (PTY) Ltd collects, uses, processes, secures, retains and discloses your personal information. If you have any questions concerning your personal information, please contact us at  By visiting, accessing or using the website you agree to the terms, which are included in this privacy policy. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy policy. Niche Living (PTY) Ltd may change this policy from time to time by updating this page. You can check this page regularly to ensure that you are happy with any changes. Each time you visit, access or use the website, you agree to the privacy policy posted on the website at the time. Niche Living (PTY) Ltd will take all reasonable steps to use and disclose your personal information only in terms of this policy.

Words defined in the website terms of use will have the same meaning in the privacy policy. In the privacy policy:

  • information” means any information, including personal information that you provide to Niche Living (PTY) Ltd.
  • "personal information" means any information by which you can be personally identified, and includes, without limitation, your name, surname, address, (mobile) telephone number, e-mail address, age, birth date, gender, profession, product data and details, product preference, product satisfaction, language;
  • You” or “user” means any person who accesses or uses the website.
  • “we” or “us”  means Niche Living (PTY) Ltd.
  • “website” means and
  • “direct marketing” means any direct communication between Niche Living (PTY) Ltd and you for the purpose of goods and service information, marketing goods or services, customer profile building and personal customer care;
  • “interactive sections” means all sections of the website which allow you to communicate via the website with other visitors of the website or with Niche Living (PTY) Ltd, including but not limited to forums, clubs, surveys, feedback forms, reviews and e-mails;
  • “Social media” means any social media platform, including, but not limited to Facebook, Instagram, Twitter, YouTube and Pinterest.
  • “Processing” means the creation, generation. Communication, storage, destruction of personal information as more fully defined in the Protection of Personal Information act 4 of 2013.

Information Collected

When you use the Niche Living (PTY) Ltd website, and to browse or for online shopping, we collect the details provided by you on registration together with the information we learn about you from your use of our products or services and transactions. We may collect additional information arising from your participation in promotions, or events offered by us and information you provide when giving us feedback or completing forms. We also recruit new customers through collaborative campaigns with third parties.

Once you register on our website, you will no longer be anonymous to us as you will provide us with personal information. This personal information will include:

  • your name and surname;
  • your email address;
  • your mobile number;
  • Demographic information such as postcode, preferences and interests;
  • your date of birth and identity number;
  • your business details if you register as a business.

Niche Living (PTY) Ltd collects personal information, without the user actively providing the information, from your browser, including an IP address, cookie information, the page requested, etc. Cookies are small text files that are stored on your computer by your browser when you visit a website.  It enables our system to recognise you when you visit the website again and to improve our service to you. It also enables us to compile aggregate information about your website access and use. We use this information to enhance the website. You can disable the use of cookies by configuring your browser accordingly.

By visiting, accessing or using the website you agree that Niche Living (PTY) Ltd may collect, use and store your personal information to:

  • maintain and update Niche Living (PTY) Ltd’s customer, or potential customer databases;
  • to send you direct marketing material from which you will be able to opt out or unsubscribe;
  • provide you with value added services, peace of mind, supplier backed warranties as well as special promotions, product reviews or events.
  • communicate with you in general, send you messages about the website, your account, products or promotions.
  • improve the content of the website or any of our services.
  • inform you about Niche Living (PTY) Ltd’s goods and services, including information aimed at a specific user;
  • do marketing and product research for Niche Living (PTY) Ltd.
  • Any third party to investigate or resolve complaints, including abuse complaints.
  • Any third party who acquires all, or substantially all, of the assets or shares in Niche Living (PTY) Ltd, any of Niche Living (PTY) Ltd’s affiliates, and/or the Niche Living (PTY) Ltd website, whether by sale, merger, acquisition or otherwise.
  • comply with the law or with any legal process.
  • protect and defend the rights, property or safety of Niche Living (PTY) Ltd, its affiliates or our customers.
  • prevent or deal with fraud or the abuse, misuse or unauthorised use of the website

Disclosure of user's personal information:

Niche Living (PTY) Ltd will not sell or distribute personal information or share or disclose personal information except for as provided for in this policy. You agree that Niche Living (PTY) Ltd may disclose your personal information to: Niche Living (PTY) Ltd affiliates, Governmental agencies, exchanges and other regulatory or self-regulatory bodies if Niche Living (PTY) Ltd is required to do so by law. 

Securing Your Personal Information

We use fraud prevention cookies to monitor and prevent suspicious activity and fraudulent traffic. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

You may choose to restrict the collection or use of your personal information in the following ways:

  • When completing a form on our website, you can click the box if you do not want your information to be used for marketing purposes.
  • You may change your mind at any time by unsubscribing to our newsletter and  emailing us at .
  • Cookies remain on your device until deleted manually or automatically.

Cookies, Web Beacons And How We Use Them

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

A "web beacon" or "pixel tag" or "clear gif" is typically a one-pixel image, used to pass information from your computer or mobile device to a website.

We use cookies and web beacons to keep track of what you have in your shopping cart and to remember you when you return to the website as well as to identify the pages you click on during your visit to our site and the name of the website you visited immediately before clicking to the Niche Living (PTY) Ltd website. We use this information to improve our site design, product assortments, customer service, and special promotions. You can, of course, disable cookies and web beacons on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies. We may also use web beacons, and other technologies, to help track whether our communications are reaching you, to measure their effectiveness, or to collect certain non-personal information about your computer, device, or browser in order to allow us to better design future communications to you.

We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or our other Customer Care Partners.


List Of Cookies We Collect 


COOKIE Description


The association with your shopping cart.


Allows pages to be displayed more quickly.


The items that you have in the Compare Products list.


An encrypted version of your customer id.


An indicator if you are signed into the store.


An encrypted version of the customer group you belong to.


Stores your Customer Segment ID


A flag that, indicates whether caching is on or off.


Your session ID on the server.


Allows guests to edit their orders.


The last category you visited.


The last product you looked at.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


The items you recently compared.


Information on products you emailed to friends.


The store view or language you have selected.


Indicates whether a customer authorized cookies.


The products that you recently looked at.


An encrypted list of products added to your wish list.


The number of items in your wish list.

The table below lists the cookies we collect and the information they store.

Online Account Registration 

To make online shopping faster and easier, you may register on the Niche Living (PTY) Ltd website. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information. If you are using a public computer, we strongly encourage you to Sign Out when you finish shopping. Your information will still be stored with us but it will not be accessible to anyone else from that computer.


You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive email from Niche Living (PTY) Ltd or its affiliates you can click on the "Unsubscribe" link at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.


By using this website, you accept the policies set forth in this Privacy Policy.