WHITE IS THE NEW YELLOW A COLOUR CHANGE FOR THE KÄRCHER INDOOR SEGMENT AND THE LAUNCH OF THE KÄRCHER "SIGNATURE LINE"

New: Signature Line for top-of-the-range products Connected with the colour change is the launch of a special line of products. The top product of each device category will become part of the new "Signature Line". These premium products will be stamped with the original signature of company founder Alfred Kärcher. This direct link to the name symbolises innovative spirit and quality, and makes clear that the Signature Line products are the best in their Kärcher class. The signature is not the only special design element to set the new line apart. The products will also appear in premium packaging, making them more visible at point of sale, among other benefits. Customers who register their Signature Line product via the Kärcher Home & Garden app will also benefit from a one-year warranty extension. And that's not all. Kärcher will be further highlighting the special nature of the Signature Line through an enhanced sales concept. Dealers who wish to stock this range of products have to fulfil specific criteria. This includes a clear focus on the entire Kärcher range within their own product portfolio, a suitable product display or even joint marketing campaigns. From 2024, the indoor products that have previously also been available in yellow will only be supplied in white. This is also when the first Signature Line products will be launched. Kärcher will use the time between now and then to carefully plan and communicate the colour change.