Sony Alpha a7 III Mirrorless Camera + FE 28-70mm

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Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.


Dramatically enhanced image quality

Take aim with high AF performance

Up to 10 fps continuous shooting1

More realistic movies with 4K HDR2 3

Shoot with more assured reliability


Rendering scenes in realistic detail

A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor

The latest technology achieves stunning processing speed

A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster5 and data processing capability that is 1.8 times higher5.

Reducing noise in high-resolution images

Up to 1.5-stop improvement5 in image quality

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

Steadier shots with 5-axis stabilisation

The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step8 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.

14-bit RAW9 output for rich gradations

For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW9 data output, even when in silent or continuous shooting mode10.

[1] Image sensor  [2] The latest high-speed front-end LSI  [a] 16-bit image processing

4D FOCUS — AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

4D FOCUS: Stunning wide coverage

  1. Remarkable number of phase-detection AF points

This camera features 693 phase-detection AF points11 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points12 to improve focus.

Reliable AF down to EV-314 brightness

Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses15

693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.15


Eye AF revolutionises portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Focus control via touch screen

The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in Focus Magnifier

Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around

AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Confidence-boosting continuous shooting

Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking1. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst18.

Shoot continuously in absolute silence

This camera allows silent shooting17 at up to 10 fps with AF/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting19

Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting

Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings20, as well as operate image playback during data writing.

High-resolution 4K HDR2 3

As well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)3 picture profile, supporting instant HDR workflow.

Longer battery life to shoot for more professional lengths

The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual media slots, UHS-II support

With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.


Please see link below for more detail, function and warranty


An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10 fps1, 4K2 movie recording capability, and operability that has been dramatically upgraded from the α7 II allow more decisive moments to be captured.


24.2MP4 35mm full-frame CMOS sensor with back-illuminated design

Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)

Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points

High-speed continuous shooting of up to 10 fps1 with AF/AE tracking

4K HDR2 3 movie recording capability


Sony E-mount lenses


35mm full frame (35.6×23.8mm), Exmor R CMOS sensor


Approx. 24.2 megapixels


Still images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent(ISO numbers up ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)


Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor) (CIPA standard)30


1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED


7.5cm (3.0-type) type TFT


Please see Footnotes for  @


1 Up to 10 fps in continuous “Hi+” mode and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

2 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

3 Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.

4 Approximate number of effective pixels.

5 Compared to the α7 II. Sony test conditions.

6 ISO 100-102400 when shooting movies.

7 Sony test conditions.

8 CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

9 Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.

10 When uncompressed RAW is selected.

11 Increased from 117 phase-detection AF points of α7 II.

12 Increased from 25 contrast-detection AF points of α7 II.

13 Compared to the α7 II in dim light. Sony test conditions.

14 ISO 100 equivalent, F2.0 lens, in the AF-S mode.

15 With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).

16 Eye AF may not work as well as intended, depending on type of shooting scene and conditions.

17 Some distortion may occur with fast-moving subjects or if the camera is moved sideways rapidly while shooting.

18 In continuous “Hi+” mode with UHS-II compatible SDXC memory card. Sony test conditions.

19 Only 100Hz and 120Hz flicker is detected. Continuous shooting speed may decrease. Anti-flicker shooting is not available during silent shooting, BULB exposure, or movie recording.

20 Not all menu parameters can be edited while data is being written to the memory card.

21 24p recording. Approx. 1.6 times for 30p recording.

22 Sound not recorded. Class 10 or higher SDHC/SDXC card required.


24 When using LCD monitor. Up to approximately 610 photos when using electronic viewfinder.

25 USB Type-C™ compatible USB cable not supplied.

26 Not guaranteed to be 100% dust and moisture proof.

27 Compared to α7 II model when the camera is switched on.

28 Does not support full functional compatibility with some camera models. See the Sony support site for details:

29 Please contact Phase One regarding all inquiries as to usage and support including functional compatibility of Capture One Express (for Sony) and Capture One Pro (for Sony).

30 The LCD screen is turned on, shot once every 30 seconds, operate zoom alternately between W and T ends, flash strobe once every two times, turn power off and on once every ten times.

31 This product is also known as ILCE-7M3, ILCE-7M3/BC AP2, ILCE-7M3K, ILCE-7M3K/BCAP2

32 Actual colour and dimension may differ from the screen image.

33 Colours & features of the product shown may differ by model and country.

34 4K: 3,840 x 2,160 pixels.

35 Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

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